AU Inc.

AU (에이유)

AU

Company Profile: AU Inc. ( (주)에이유 )
Field
Information
Website
www.au-sensor.com
CES Page
View Exhibitor Details
CEO
Baekhyun Kim
Category
Vehicle Tech & Advanced Mobility, Robotics, IoT/Sensors
Location
20, Daedeok-daero 512beon-gil, Yuseong-gu, Daejeon, Korea
Booth
Global Pavilion (Daejeon)
Key Awards
✅ CES 2023 Innovation Award Honoree (for Rear Occupant Alert Radar)

✅ CES 2024 Innovation Award (for In-Cabin Monitoring)
Executive Summary
Founded in 2019 by researchers from KAIST (Korea Advanced Institute of Science and Technology), AU Inc. is a leading developer of millimeter-wave (mmWave) radar sensors. The company specializes in high-precision detection of humans and objects, expanding its expertise from in-cabin monitoring systems to exterior sensing for autonomous vehicles, robotics, and smart mobility applications. AU Inc. has secured Series-A funding (1.5 billion KRW) and holds ASPICE CL2 certification, positioning itself as a reliable partner for global Tier-1 suppliers and OEMs.
Core Competitiveness
* High Precision & Reliability: Advanced algorithms capable of detecting vital signs (heartbeat, breathing) and distinguishing between living beings and inanimate objects, even through blankets or obstructions.
* Robustness: Radar solutions designed to function correctly in harsh environments where optical cameras fail, such as rain, snow, fog, or low-light conditions.
* Compact Integration: Sensors feature a sleek, sub-40g design that mounts discreetly on vehicles, robots, and drones without compromising aesthetics or aerodynamics.
* Dual-Use Capability: Technology portfolio spans 60 GHz (in-cabin monitoring) and 77 GHz (high-resolution imaging for exterior sensing), offering a full spectrum of mobility safety solutions.
Key Products
1. Side Radar Sensor (Flagship for CES 2026):
* Function: Ultra-compact, high-precision detection for next-gen mobility (autonomous vehicles, robots, drones).
* Specs: Centimeter-level accuracy with 160° wide coverage.
* Application: Blind-spot monitoring, parking assistance, and smart door control.
* Advantage: Detects fast-moving vehicles and bicycles in blind spots under harsh weather conditions (rain, snow).
2. In-Cabin Monitoring System (ROA - Rear Occupant Alert):
* Function: Detects passengers' presence and vital signs to prevent vehicular heatstroke incidents.
* Advantage: Non-intrusive, privacy-focused (no cameras), and capable of penetrating materials like blankets.
3. Imaging Radar:
* Function: High-resolution environmental mapping for autonomous driving and robotics.

Strategic Opportunities: Potential Partners & Customers
Based on AU Inc.'s focus on mmWave radar, autonomous driving, and robotics, the following CES 2026 exhibitors are high-priority targets for business development meetings.
1. Automotive Tier-1 Suppliers & OEMs
Target: Integration of AU’s Side Radar and In-Cabin solutions into next-gen vehicle architectures.

• Hyundai Mobis
• Why: A top global Tier-1 supplier focusing on autonomous driving and connectivity. They actively source sensors that combine hardware and software for future mobility.
• Booth: LVCC, West Hall Mtg Rms — W317
• Detail Page: Hyundai Mobis CES Page
• ZF Group
• Why: A global technology company supplying advanced mobility systems. Their focus on safety systems for passenger and commercial vehicles aligns perfectly with AU's blind-spot and occupant detection radar.
• Booth: LVCC, West Hall Mtg Rms — W302
• Detail Page: ZF Group CES Page
• Magna Electronics
• Why: One of the world’s largest automotive suppliers, heavily invested in ADAS (Advanced Driver Assistance Systems) where high-precision radar is critical.
• Address: 2050 Auburn Road, Auburn Hills, MI
• Detail Page: Magna CES Page

• Autonomous Mobility & Delivery Robots
  Target: Utilization of AU’s lightweight, sub-40g Side Radar for obstacle detection and navigation in unmanned systems.

• WeRide

• Why: A leading L4 autonomous driving technology company conducting R&D and operations globally. They require robust sensing for urban environments (robotaxis, robobuses).
• Booth: LVCC, North Hall — 10235
• Detail Page: WeRide CES Page
• Serve Robotics
• Why: Specializes in sustainable autonomous food delivery robots. AU's radar can help these robots navigate sidewalks and avoid pedestrians in diverse weather conditions.
• Address: 730 Broadway St., Redwood City, CA
• Detail Page: Serve Robotics CES Page
• John Deere
• Why: A leader in autonomous agricultural machinery. They need sensors that function in "harsh conditions" (dust, dirt, rain) where optical cameras struggle—a key USP of AU’s radar.
• Booth: LVCC, West Hall — 4718
• Detail Page: John Deere CES Page

• Chipset & Software Platforms
  Target: Compatibility and certification partnerships to ensure AU sensors work with major automotive compute platforms.

• Qualcomm

• Why: The Snapdragon Digital Chassis is a premier platform for connected vehicles. Ensuring AU sensors are pre-validated on Qualcomm’s platform could open doors to numerous OEM customers.
• Booth: LVCC, West Hall — 5001
• Detail Page: Qualcomm CES Page
• BlackBerry (QNX)
• Why: QNX provides the foundational software for safety-critical systems in over 255 million vehicles. A partnership here validates the reliability of AU's data processing for ADAS.
• Booth: LVCC, West Hall — 4024
• Detail Page: BlackBerry CES Page

• Simulation & Validation
  Target: Partners to virtually test and validate radar performance, accelerating adoption by OEMs.

• dSPACE

• Why: A leader in simulation and validation solutions for developing connected and autonomous vehicles. Collaborating with dSPACE could help demonstrate the fidelity of AU's radar data in virtual environments.
• Booth: LVCC, West Hall — 4500
• Detail Page: dSPACE CES Page