ADDD Co., Ltd.

ADDD (애드)

ADDD

Company Profile: ADDD, Inc. ((주)애드)
1. Executive Summary
ADDD, Inc. is a Korean AI-based ad-tech startup aiming to become the "Google of the offline advertising world." They specialize in mobility advertising and outdoor advertising effectiveness measurement. Their core innovation lies in transforming traditional offline advertising (OOH) into a measurable, data-driven medium using edge-computing AI vision sensors.

Their flagship service, Dalgo, turns commercial trucks and taxis into moving digital billboards, while their proprietary solution, addd-i, analyzes audience demographics (age, gender) and engagement (views, attention time) in real-time without storing personal data.
2. Corporate Intelligence
Field
Detail
CES 2026 Location
Venetian Expo, Hall G — #62845 (Eureka Park - Daejeon Pavilion)
Website
www.addd.co.kr
CEO
Sanghyun Ahn (Previous: Researcher at KAIST)
Founded
2018
Headquarters
Seoul, South Korea
Key Investors
Shinhan Asset Management, POSTECH Holdings
Key Certifications
Regulatory Sandbox Approval (Korean Gov) for digital truck advertising; Privacy Commissioner Approval for AI-based signage measurement.
3. Key Products & Solutions
* Dalgo (Mobility Ad Platform):
* Dalgo T: Digital signage attached to trucks/taxis. It runs location-based targeted ads (e.g., showing lunch ads in office districts at noon).
* Dalgo D: A delivery-based ad model where drivers attach ad stickers to their vehicles and earn rewards based on driving distance and location.
* addd-i (AI Ad Effectiveness Solution):
* An edge-computing AI sensor that attaches to digital signage.
* Capabilities: Measures floating population, impressions, attention span, gender, and age.
* Privacy: Processes data locally (Edge AI) and sends only statistical metadata to the server, ensuring GDPR/local privacy compliance.
* Space-i (Spatial Analytics):
* Analyzes visitor flow, dwell times, and conversion rates in retail stores and offline spaces to optimize store layout and marketing efficiency.
4. Strategic Opportunities & Talking Points
* "Google for Offline Ads": Position ADDD as the missing link between online programmatic advertising and the offline world. They provide the "cookie" equivalent for physical world ads.
* Regulatory First-Mover: Highlight their success in navigating Korea’s strict outdoor advertising laws via regulatory sandboxes, proving their technology's reliability and safety.
* Cost-Efficiency: Unlike traditional OOH (Out-of-Home) where you pay for estimated views, ADDD enables CPV (Cost Per View) models in the physical world, charging only for verified engagement.

1. Potential Partners & Customers at CES 2026
   Based on ADDD's profile, the following exhibitors are high-value targets for partnerships in programmatic DOOH (Digital Out of Home), retail analytics, and mobility monetization.
   A. Ad-Tech & Programmatic Advertising (Integration Partners)
   Pitch: Integrate ADDD's offline inventory and real-time measurement data into their programmatic platforms to offer "omnichannel" reach to their advertisers.

Company
CES 2026 Location
Relevance
Microsoft Advertising
One Microsoft Way
A major player in programmatic advertising. Microsoft is expanding its retail media and DOOH capabilities. A partnership could bring ADDD’s inventory to Microsoft’s DSP.
Viant Technology
Detail Page
A leading people-based advertising software company. They focus heavily on connecting online and offline identities. ADDD's offline attribution data would be a valuable data source.
Omnicom Media Group
Detail Page
One of the world's largest media agencies. They are constantly seeking new, measurable OOH inventory for their global clients.
Place.ai (Check booth)
Often at CES
(Note: Competitor/Partner) If present, they are a leader in foot traffic analytics. ADDD’s Space-i offers similar insights but with a focus on ad conversion, making for a potential data partnership.
B. Retail Media & Smart Retail (Customer Prospects)
Pitch: Use Space-i and addd-i to measure the ROI of in-store retail media networks.

Company
CES 2026 Location
Relevance
Roundel (Target)
Detail Page
Target's retail media network. They are experts in monetizing shopper data. ADDD technology could help them measure the effectiveness of digital signage inside stores or in parking lots.
Instacart / Uber
Check listings
While not always exhibitors, their ad-tech teams attend. ADDD's mobility ads are a direct parallel to Uber's "Cartops" advertising business.
C. Mobility & Robotics (Hardware Integration)
Pitch: Monetize your fleets (delivery robots, EVs) by turning them into ad surfaces measured by ADDD.

Company
CES 2026 Location
Relevance
Serve Robotics
Detail Page
High Priority. They make autonomous delivery robots. They already have an ad platform division. ADDD could provide the third-party measurement verification technology they need to prove ad value to clients.
Hyundai Mobis
West Hall — 4718
As a major automotive supplier, they are exploring "Purpose Built Vehicles" (PBVs). ADDD's tech can turn the exterior of these future PBVs into revenue-generating screens.
AUMOVIO Systems
Detail Page
A spin-off from Continental, focused on mobility services. They may be interested in software that adds a revenue stream to fleet vehicles.
6. Draft Outreach Email for Meeting Request
Subject: Partnership Opportunity: Measurable Offline Ads for [Partner Company Name] at CES 2026

Dear [Name],

I will be at CES 2026 and would love to discuss a potential partnership between [Partner Company] and ADDD, Inc.

We are a Korean ad-tech company that has successfully digitized outdoor advertising. We allow fleets (trucks/taxis) and retail spaces to function like online ads—complete with real-time audience targeting (age/gender) and pay-per-view attribution, powered by our proprietary Edge AI vision sensor.

Given [Partner Company]'s leadership in [Sector: e.g., Programmatic DOOH / Autonomous Delivery], I believe our technology could help you [Value Prop: e.g., unlock new high-margin revenue streams from your fleet / provide verified offline attribution to your clients].

Are you available for a brief chat at Venetian Expo Hall G, Booth #62845, or at your booth during the show?

Best regards,

[Your Name]